Week 15: Optimizing Yourself & the Company

When it comes to using Google Analytics for a small business, there are numerous features that help business owners improve their customer's experience. To start off, the reporting section is used to understand how customers interact with your site and apps. For my business, I feel that Advertising Reports are useful and should be checked everyday because it is important to know how your ads are converting and if they're intriguing to the audience.

 Under the data analysis and visualization section, Funnel Analysis is important to pay attention to because the tools help understand how the funnels are working. Also, an analysis of how what is working and what is not working in the funnels are being shown, which is useful for the business to know and improve on. Funnels are important because it is what the audience clicks and goes through in order to reach a call to action page, where they have the choice to engage or not.

There are many different features to choose from on this site, which all of them come in handy at some point or another. It is important for businesses to utilize these features because it will increase their conversion rates and be able to understand more in depth what they are doing right and what they need to work on.

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