Week 4a: Aesthetics, Design, & Branding

Jami Lin


It would help if Jami fixed these problems by narrowing down her niche and knowing exactly what she wants to offer her audience. It would be easier to look at if there were 1-3 links leading to other informational pages about her product or service that are most crucial for them to be advised of. Also, sticking to a certain color pattern throughout the whole site would be beneficial to the reader and easier to read while scrolling around.

Gates N Fences


Gates N Fences has a busy website, with too much text going on, especially on the homepage. The colors throughout the site don't completely go together and create a color clash. There are images all over the site, not necessarily next to related information, causing the site to look too crowded. It would be helpful if the pictures were correlated to the text that is stated on the site. Also, there are too many links going down the right side of the page and even those pages have numerous links everywhere. 

It would be more professional if the site was cleaned up and didn't have so many things going on at once. Looking at the site makes viewers discouraged to look at it and confused when they are searching around. The site has good information for the audience, it just needs to be organized better. 

Penny Juice 

https://www.pennyjuice.com

The Penny Juice website has done numerous things right when it comes to building a creative website. For instance, the navigation bar and logo are placed at the top of each page and never disappear, this represents repetition. It allows their logo and menu bar to be enforced and easy to find while scrolling their website. Also, they were able to implement a 'call to action' button as the very first button on the home page of their site. It takes customers to a form where they input their information and the quantity of what types of juice they would like to purchase.

The aesthetics of the site are very obvious to the reader, as they are geared toward childcare centers and children who like to drink juice. The background image on the homepage show a boy and a girl smiling, with text over the image explaining their juice products. Their branding is unique because they specifically target child care facilities and mention how their product is convenient, sugar-free, and FDA approved.

Headhunter Hair Styling


Headhunter Hair Styling has a great website that is simple, easy and to the point of their company. The homepage has a simple clip of a girl getting her haircut, which is creative and catches the audience's eye. The footer has their address, contact number, email address, and social media links, which is on every page of the site, so it is always readily available. Each menu option leads the viewer to a page that is very informational and even includes a gallery of work done by the artists and images of them. They have a contact page, a map of where their business is located, and an about me page so viewers can know more about them before they visit the salon. 

The aesthetics of their website is very clear and obvious who their niche is; anyone who is looking for a hair service. The url and website both have the keyword "hairstyling" in it, so it is clear to the audience when they look up their name on in the internet. This site has good social media design and branding, it is obvious they know what they are doing to market their brand effectively. 

Comments

  1. Elena CohenFebruary 18, 2019 at 4:30 PM

    Hi there. I really love how in depth you go in your critique while making sure that you pull out some good examples to make your statements stronger. I enjoy that you have the link to the websites at the bottom of the title. It make this a little easier.

    ReplyDelete

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