~ Francesca Haman ~

Has your viewpoint of social media changed? My viewpoint of how to utilize social media for a business has enhanced and I am now more aware of the best way to use social media as a networking and marketing platform. My viewpoint has changed because I now see the potential it has for businesses to gain a bigger audience by using it.  During this semester, I was able to use all of the social media platforms to my advantage and learn more about what each one has to offer a business. It is important to understand the benefits each platform offers because one may work better for a business than another, so knowing which you want to use is key to using social media.  Do you have a better understanding of how to use it successfully to develop a business? Yes, I definitely  have a better understanding of how to use social media to successfully develop a business because this whole semester was about learning how to accomplish that. I now understand the different features each platform

Facebook does a great job at letting business owners discover collected data from their pages in order to create a better experience. For this post, I analyzed Professor Faulk's data. The Total Followers page allows you to see the total number of followers the page has, the time frame in months, and a chart that shows the timeline of the followers increasing overtime. The Likes page shows organic likes in a light blue, paid likes in a darker blue, unlikes in red, and net likes in a dark blue line. This is shown over a timetable of a few months also, where there are quite a few unlikes and organic likes happening simultaneously. It also shows where the likes came from, which is very helpful to know and utilize for future likes. This is also the same for followers and how they are being tracked. Page Previews shows the total page previews in the span of six days at a time. This also shows total people who previewed by age and gender. The line graph goes up, down, neutral, then

When it comes to using Google Analytics for a small business, there are numerous features that help business owners improve their customer's experience. To start off, the reporting section is used to understand how customers interact with your site and apps. For my business, I feel that Advertising Reports are useful and should be checked everyday because it is important to know how your ads are converting and if they're intriguing to the audience.  Under the data analysis and visualization section, Funnel Analysis is important to pay attention to because the tools help understand how the funnels are working. Also, an analysis of how what is working and what is not working in the funnels are being shown, which is useful for the business to know and improve on. Funnels are important because it is what the audience clicks and goes through in order to reach a call to action page, where they have the choice to engage or not. There are many different features to choose from on t